ATV DEALER MERGES WITH SPECIALIST PARTS SUPPLIER

PICTURED ABOVE L-R: Ace ATV’s Murray Boss, with Iain Alderson, Ashley Thompson, Chris Blewitt and Pete Rumsey

Ace ATV has merged with ATVS Only, the ATV and quad after-market parts supplier.

Based in Newton Purcell, Buckingham, ATVS Only distributes nationally and internationally and is described the only dedicated importer and distributor specialising in parts and accessories for the sports ATV industry, including side-by-side UTVs and sports quad performance requirements.

With completion of this merger, the company will become a division of Ace ATV, the specialist ATV supplier based in the West Midlands, with over 100 years of combined experience in the agricultural machinery trade. Ace managing director Murray Boss, himself an agricultural engineer, was the founder of Ace ATV before he moved on to start ATVS Only (previously R&P ATV) with Peter Rumsey in 2005. Following the merger on the 31st of March 2025, the ATVS Only business will continue as usual, he says, with the same staff, premises and contact details.

“ATVS Only has built a reputation over 35 years as the leading after-market parts supplier,” says Murray, “and the people and staff are totally committed to the ATV industry, with experience dating back to the late 1980s when Pete started supplying Race quad accessories. What we will do is expand the business from its solid base with the introduction of more utility products and manufacturers’ OE parts for ATVs and UTVs to create a one-stop parts depot.”

Originally trade only, ATVS Only expanded into retail while maintaining supplies to dealers with a separate portal for ordering trade parts. 

Murray concluded, "Bringing the two sides together, the expansion will harmonise the stock with far more items, including OE parts, held in the UK for fast and efficient delivery, usually arriving within one to two working days.”