AREA MANAGER APPOINTED

One of the sprayer sector’s most familiar faces has joined the Knight Farm Machinery and Agroma UK sprayer businesses, in a move that they say further strengthens their two brands’ dealer recruitment drive and sales growth in agricultural, orchard/vineyard and specialist sprayers.

Peter Wiles joins the companies after 30 years with the UK subsidiary of a major international sprayer manufacturer. Knight Farm Machinery manufactures mounted, trailed and self-propelled sprayers at its factory in South Luffenham, Rutland, while Agroma UK is a joint venture import and distribution business formed between the companies to extend the sprayer options available to customers in the UK and Republic of Ireland. Although Peter will support sales across the UK, his primary focus will be the Midlands and southern and eastern counties, where recent dealer appointments have been made, including Chandlers Farm Equipment and Anglia Sprayers. 

“Of the options available when I sought a new role in the sprayer sector, the opportunity to join Knight Farm Machinery and Agroma UK was by far the most appealing,” says Peter.  

Paul Harrison, responsible for sales and marketing at Knight Farm Machinery and Agroma UK, added, “I’m sure Peter will bring new perspectives into the Knight and Agroma teams, and I know that his wide recognition within the industry will be of great benefit in underscoring how serious we are in our commitment to building our network and our sales across both brands.”