APTEAN STRENGTHENS UK & IRELAND TEAM

Aptean has appointed Roslin Lawless as senior solutions consultant for the UK and Ireland, strengthening its team supporting equipment dealers across the agricultural, construction and heavy machinery sectors. 

Roslin joins Aptean after 23 years at Ibcos, where she worked in a variety of roles spanning software testing, development support, business analysis and product management. 

Working alongside regional account director James Buchanan, she says she will help dealerships evaluate how Aptean Equipment DMS, Aptean Rental and AppCentral can help modernise their operations, and remain focused on practical, measurable outcomes.

The company says her extensive experience with dealer management systems and manufacturer connectivity gives her a strong understanding of both the technology and the day-to-day requirements of equipment dealerships.

Roslin said, “Dealers today are operating in an environment that is changing rapidly, with increasing demands for efficiency, visibility and connected systems. I'm looking forward to working closely with dealers across the UK and Ireland to help them unlock greater value from their technology investments and support their long-term success.”

James Buchanan, added, “Roslin brings a strong understanding of dealer management systems, manufacturer integrations and dealership operations. Her expertise, combined with a customer-first approach, will play an important role in helping dealerships across the UK and Ireland accelerate their digital transformation and achieve long-term success with Aptean Equipment DMS.”