CEA APPOINTS COMMERCIAL MANAGER

Looking forward to working with members

New appointee brings more than a decade of senior experience across membership organisations and trade associations.

JOHN DEERE EXTEND TWO DEALERS' TURF AREAS

Taking effect later this year

The two dealerships will extend their respective geographies from 9 July 2026 when Balmers GM leaves...

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BALMERS CHOOSE TO END JOHN DEERE RELATIONSHIP

And reveal new manufacturer partnership

Dealership announces they have made the strategic decision to conclude their turf equipment dealership agreement...

DEALERSHIP TAKES ON NEW TRACTOR FRANCHISE

Full range to be offered

New partnership marks an important step in expanding the brand's support network across the region.

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GEORGE BROWNS EXTENDS AREA

For major brand

Managing director Steve Brown says the business has invested heavily in service and support.

WHAT WERE 2025'S MOST READ STORIES?

Find out what piqued dealer interest

Find out which ten stories had the most opens by Service Dealer readers throughout 2025.

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LLOYD LTD BECOME DUAL BRAND DEALERS

Meeting diverse needs of farmers

Dealership says they will provide their customers with a comprehensive "one-stop" solution.

MERLO CONFIRM MAJOR EXPANSION OF NETWORK

Significant dealership changes

Manufacturer says this strategic development ensures enhanced customer support, improved aftersales service, and...

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TWO DEALERSHIPS ANNOUNCE PARTNERSHIP

Strategic coming together

The businesses' directors are equal shareholders in the new project which are joining to provide support and focus on...

HANDY ANNOUNCE SUPPORT FOR RETAIL PARTNERS

Two new websites launched

The company say the sites are aimed at improving support for retail partners and showcasing its growing brand...

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PRO MOWING TECH DEMO-ED AT ALLIANZ

Grounds team test machinery

The manufacturer's visit followed an England v Argentina international fixture, providing a live working...

75 YEAR CELEBRATION FOR DEALERSHIP

Serving the agricultural and rural community

Founded in 1950 by two local farmers, the company was originally established as a machinery repair business for local...

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DEBUT SET FOR EXECUTIVE HIRE SHOW

Milestone for company in UK & Ireland

Company says they will showcase a cross-section of its most popular models, including an electric articulated boom lift.

EGO CELEBRATE 10 YEAR MILESTONE

With distributors at Nanjing HQ

Held over four days, delegates from Europe were treated to an extensive programme that offered a rare...

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NEW DISTRIBUTION STRATEGY FOR UK ANNOUNCED

By ag machinery manufacturer

Company will transition from working with a single, exclusive importer to supplying an independent dealer network...

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