Purchase by their Kverneland subsidiary

Kverneland AS, a subsidiary of Kubota Corporation, has acquired 80% of shares in the ROC Company.

ROC is an Italian manufacturer of implements called mergers that are used to swath cut crops, that have become popular in recent years among large-scale dairy farmers and contractors.

Kubota say they have striven to develop its tractor implement business in hay & forage and arable farming markets globally in recent years, with the acquisition of Kverneland in Europe and Great Plains Manufacturing in the United States.

The corporation says large-scale dairy farmers and contractors who use the kinds of mergers produced by ROC are an important target demographic as they and Kverneland expand business into hay & forage markets. ROC offers a comprehensive lineup of small to large implement products.

By bringing ROC into the Kubota Group as a subsidiary to strengthen its hay & forage products for the same customer demographic, Kubota say Kverneland will accelerate business growth toward the expansion of its implement business in Europe.

Kverneland have confirmed that ROC distribution partners and customers are an important asset, have confirmed the continuation of the ROC brand and its distribution.

Both the current owners of the ROC Company, Mr. Denis Ubaldi and Mr. Raffaele Ubaldi, are continuing their roles in the company after the transaction. 

The Ubaldi brothers said in a statement, “We see great opportunities and synergies in becoming part of Kverneland and Kubota Group. Being part of this group with a strong global footprint offers important strengths in many areas such as product development, manufacturing and not least in the important further digitalisation of farming systems and solutions”.

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