Allows users to find machines their engines power

Kawasaki Motors Europe has launched a resource on its website that makes it straightforward for end users to find machines and equipment Powered By Kawasaki.

Louise Topp, marketing manager for Kawasaki Motors Europe who has co-ordinated the project, explained, “What we wanted to do is streamline the purchasing process for customers. We appreciate how busy professional gardeners, landscapers and groundmen are and how any way to work more efficiently is valued. This is a resource that brings value to both the distribution network and its customers. It’s the only place online where customers can go and see what Powered By Kawasaki product lines are available, from which brands and from where, all on one website. It saves time researching their next purchasing decision and makes the process so much easier and quicker.” 

Louise contined, "If you are looking for a specific brand of mower or brushcutter with a Kawasaki engine you can rely on, then this new functionality makes finding it so much simpler. It can even help you find a brand using a specific engine type, such as Electronic Fuel Injection (EFI) engines.

“When the customer identifies a brand and product line they’re interested in, it’s only a couple of steps to enquire and be led to a dealer locator. There’s also the option to enter an ongoing prize-draw to win a powerful brushcutter.”

Most of Kawasaki’s European OEMs are participating, says Louise: “When we explained the concept to them, they responded really favourably, and within weeks over 80 percent wanted to be involved. We have a wide-reaching European professional audience network and we wanted to be able to bring that together with us and our customers. We’ve got a strong platform to do this and it’s been well received. It’s a win-win for everyone involved.”

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