From the team behind Service Dealer

Service Dealer is excited to launch the free to the industry Dealer Digital Toolkit.

The toolkit has been created by content, social and web specialists The Ad Plain (TAP), with support from across the industry, to share practical tools and tips for dealers, who are looking for support with their digital activity.

Service Dealer owner, Duncan Murray-Clarke said, “It is completely clear that dealerships now need to have digital communications at the top of their list of priorities and for some dealerships, we realise that this might be a very daunting prospect."

Watch Duncan explain the Dealer Digital Toolkit below:

With modules covering everything from getting the basics right when setting up your social media channels to tips on improving the SEO of your website, The Ad Plain has worked with dealers to ensure the guidance is relevant, useful and easy to follow. The toolkit is being launched initially with five modules with new modules to be added on a weekly basis over the next 5 weeks.

James Hayes from Hayes Machinery, Chris Gibson from GGM Groundscare, Pete McArthur from Strathbogie Forest & Garden and Jason Nettle from Winchester Garden Machinery have all contributed to the toolkit and have shared their top tips and expertise throughout.

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Duncan Murray-Clarke who also owns The Ad Plain (TAP) says, “With dealer support and direction, we have created this toolkit to give dealers the confidence to invest their time and money in digital activity.

“After several particularly hard years and with ever increasing pressures on running a business, there are ways that dealers can use social media and other digital marketing platforms to improve their bottom line and regain some ground from the online zero value giants. The toolkit has been designed to support entry level upwards and with topics including how to increase your followers, using Pay-Per-Click and setting up Twitter & Facebook ads, we feel that every dealer will be able to take something from it – whether complete beginners or those wanting to take their digital activity to the next level.”

The Dealer Digital Toolkit has been incredibly well supported by the industry, with sponsorship from 15 manufacturers. Service Dealer would also like to thank Keith Christian, Director of BAGMA for his support in its creation and social media guru Teresa Heath-Wareing for her contribution. But above all our award-winning dealers - James, Chris, Pete and Jason who have ensured the content is not “off the peg” but relevant to our amazing UK dealer network.

You can access the toolkit after registering for free at

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