MERLO EXPANDS COVERAGE

PICTURED ABOVE: L-R: Robin Cooch (national aftersales manager, Merlo UK); Toby Bennet (head of sales, Lister Wilder); Charlie King (managing director, Lister Wilder); Phill Hughes (sales & hire director, Lister Wilder); Shaun Groom (general manager, Merlo UK)

Merlo UK have announced the appointment of Lister Wilder to represent its products across a significantly increased territory.

Shaun Groom, general manager at Merlo UK explained, “Following an announcement at the end of 2022 that Chandlers FE Ltd would be moving their focus into other product areas we have been working hard to secure a stable and long-term partner for the Merlo franchise in the area.

We are delighted to be able to announce the further strengthening of our relationship with Lister Wilder with the expansion of their territory for Merlo”.

Effective from the 1st of March 2023 the Merlo Agricultural telescopic handler range, Cingo tracked carriers, TreEmme attachments and forestry tractors will all be represented by Lister Wilder in an area stretching from Bristol in the West to Windsor in the East.

Lister Wilder depots in Bristol, Cirencester and Reading will join the already well established Kent-based Ashford depot. This location has already represented the Merlo franchise for several years in Kent and eastern area of East Sussex.

“We are really excited to be representing Merlo again from our Western & Central branches,” said Phill Hughes, sales & hire director at Lister Wilder, “Merlo and Lister Wilder hold a lot of common values; both being family companies that have been supporting agriculture for many years."

Phill continued, “We are under no illusion as to the responsibility that this announcement brings. These machines are widely accepted as one of the most frequently used and relied upon machines on farm, so good back up is paramount.

“We have welcomed new team members to Lister Wilder to ensure this is the case and are now ready to hit the ground running, allowing us to continue supporting our customers with the best machinery on the market.”