577 exhibitors so far committed

Organisers say that over 95% of stand space has already been sold for the 2020 LAMMA show which is set to return to its new permanent indoor venue at the National Exhibition Centre in Birmingham next January.

So far 577 previous and new exhibitors have confirmed their attendance to show a host of UK and global machinery and technology.

In addition, the event will also host a new feature, Farming 4.0, highlighting the expertise, flair and passion for innovative technology that exists in UK Agriculture to encourage the new blood the sector needs to help underpin its future.

LAMMA’s move to the NEC in Birmingham brings together all farming sectors under one roof to do business. Organisers say the event also provides a great opportunity to network and discuss the latest events affecting agriculture.

“UK agriculture finally has a show to rival its European counterparts and we believe LAMMA’20 will be even bigger and better than the last,” says AgriBriefing group events director Elisabeth Mork-Eidem.

“The NEC provides a very comfortable environment in which to view and discuss the vast array of agricultural kit on show and to talk business, leading many exhibitors at LAMMA’19 to comment on the high quality of conversations they had with visitors.

“The overriding feedback was that the new indoor venue proved ideal for a national event of this size and stature, showing our agricultural sector in the best possible light.

“This has been underpinned by the highly encouraging uptake of stand space for the 2020 event. In all, 11 halls at the NEC are set to host more than 700 exhibitors, reflecting LAMMA’s reputation as the UK’s most diverse and innovative machinery, equipment and services show.”

Many exhibitors will unveil new tractors, combines, drills and cultivation equipment, feeder wagons and forage machinery, as well as a wide range of innovative technology.

To help address the needs of younger people entering the industry, LAMMA’20 is launching a brand new zone, Farming 4.0. It aims to encourage new talent into agriculture, challenging the outdated perceptions of working in agriculture and educating new entrants about all avenues of farming, including technology, robotics and digital.

“The zone will cover training and development which plays a fundamental role in the future of farming, especially in the machinery sector where so much exciting technology is being introduced at a rate no-one would have thought possible a few years ago,” said Ms Mork-Eidem.

To help make the most of their time at LAMMA’20, visitors are being asked to register in advance. This four-step process is now open at

Advance registration is not compulsory – visitors can register at the entrance but may face a delay entering the event.

LAMMA’20 will take place at the NEC on Tuesday 7th and Wednesday 8th January 2020. Parking and entry to the event are free.

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