Developed in partnership with dealer network

The Can-Am Conquest Tour is returning this autumn bringing the Can-Am All Terrain (ATV) and Side by Side Vehicles (SSV) to farmers and agricultural workers at new auction marts and sales across the country.

The tour started on Thursday this week (4th October) in Cirencester and is running through to the end of November, building on the success of the first incarnation, which took place in May and June.

Can-Am Conquest Tour II is part of BRP's UK-wide brand awareness programme designed and developed in partnership with its dealership network. It will be visiting 11 livestock sales and auction marts in eight weeks, including Penrith, Exeter, Ayr, Sedgemoor, Rugby and Cirencester.

At each site, the local Can-Am dealer in conjunction with the BRP team, will showcase the benefits the Outlander 450 and 570 and Traxter models from the 2019 off-road range - with the opportunity to book a free demo back at their farms and estates.

The roadshow will arrive onsite with a branded truck transporting a selection of ATVs and SSVs, with supporting promotional merchandise and offers from the NFU, NFU Scotland and BASC.

Anita Gobbo, BRP regional commercial manager UK, Italy and Spain, said, “Following the success of the inaugural Conquest Tour earlier in the year, our second phase will once again bring the ‘dealership' experience directly to customers at their place of work. It’s an opportunity to engage with end users to understand their needs and requirements and to demonstrate Can-Am’s ability to offer them suitable rugged vehicles that not only meet but also surpass their expectations.

"Our event is designed to create impact outside the normal show season from which we can secure the visibility of our products and raise the profile of our dealers, who are able to meet with end users they may not previously have had access to.”

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