Dealer acquires online retailer

ARB & Grounds, the Derby garden machinery business, has recently acquired the intellectual property of The Internet Gardener Ltd meaning they now own the website

The site had been running since 2006 by a family owned business before going into liquidation at the end of 2019. The online retailer used to sell garden furniture online from various retailers bringing in over 6 million in turnover in 2019.

Nottingham based entrepreneur Elliott Davidson, 25, who owns ARB & Grounds Equipment Ltd has also recently acquired Y Frame Discounts Ltd and is also the founder and director of Contrast; an eCommerce digital marketing agency.

Elliot says he has plans to bring the site back up and running and to bring the revenue levels back in his two year business plan for Internet Gardener. He says he is looking to build relationships with past suppliers, and is also looking to expand the product range to include garden machinery and equipment.

Elliott said, “I can’t wait to start building the site back up again and getting it back to its full former glory. I know that other similar UK businesses are doing over 20 million in the sector so there is plenty of room to grow this business further. This was an opportunity I couldn’t miss and I have major plans for Internet Gardener. Being an owner of an eCommerce digital marketing agency and also another seven figure eCommerce business has its perks, as I am able to take all of these past learnings, both successes and failures to help maximise our chances of moving forward.”

Elliott is also preparing to document his journey and as such is launching a behind the scenes video series of scaling an eCommerce company from £0 to £1 million in ARR (Annual run rate) within 12 months. This series is going to be called “Building a Business”.

Leave a comment

You are commenting as guest.