Organisers say 92% of stand space sold

A new era for LAMMA begins in January 2019 when it opens its doors at the NEC Birmingham for the first time.

The organisers say the move will deliver a new experience for visitors, with all stands being fully under cover for the first time in its history.

LAMMA ’19, which continues to offer free entry and car parking, will cover all sectors of the farming industry under one roof.

Organisers say stand space is filling up fast with over 92% of the space sold. The 11 halls at the NEC are set to host more than 700 exhibitors – however big names including, John Deere, CLAAS, Kubota and New Holland have chosen not to exhibit.

The organisers have said in a statement, “The event will stay true to its roots, attracting not just large machinery manufacturers, but also smaller agricultural engineering and machinery firms from across the UK.

“Between them they will be showcasing the latest tractors, combines, drills and cultivation kit, some of it on view for the first time, as well as wide range of products and services and every type of tool imaginable.”

Also at the show the LAMMA Innovation Awards will be relaunched. This competition champions agricultural machinery, equipment and services innovations, with the medal winners announced in December. A new guided LAMMA Innovation Trail will enable visitors to find out more about the gold and silver medal innovations that will be showcased on exhibitors' stands.

To ensure visitors can track down exhibitors and areas of key interest and make the best use of their time, organiser AgriBriefing is this week launching the LAMMA ’19 floorplan.

Elisabeth Mork-Eidem, group events director at AgriBriefing, which owns LAMMA, said, “We are excited by the opportunities that the NEC creates for the LAMMA show. The new venue provides a professional, comfortable indoor venue that is appropriate for this key event in the agricultural calendar.

“Both visitors and exhibitors’ feedback has been incredibly supportive, with a real sense of excitement regarding this important development for the UK agricultural industry. We are thrilled that such a large number of exhibitors are making the move with us and continue to view British farmers as their key market.

“It remains the case that no other show in the UK has such a diverse mix of cutting-edge innovation, which covers all farming sectors, new machinery and equipment,” Ms Mork-Eidem added.

“Above all, the show will retain its informal, friendly atmosphere, which has helped make it such a draw with farmers from across the UK and beyond. We will ensure that it continues to build on its enviable reputation in the years to come and continue to claim its place as the leading UK agricultural show.”

The first LAMMA show at the NEC will take place on Tuesday 8th and Wednesday 9th January 2019.

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