DEERE KNOCKED OFF TOP SPOT

The AEA has announced the market share data for 2020 tractor registrations.

The total number of tractors registered in 2020 was 11,935, including both agricultural tractors (over 50hp) and compact tractors (50hp and below).

The information below shows the number of machines and market share recorded during that year by brand. As always, data are released after a one year delay due to competition law restrictions. Figures for 2021 are due to be published in early 2023.

The leading brand in 2020 changed after many years from John Deere leading the pack to CNH, comprising New Holland and CASE IH. They moved up from second place, increasing their share to 27.1% from 26.0%.

Deere dipped into second position with its market share contracting from 28.1% to 26.5%.

All the other companies listed on the leaderboard maintained the same position they held in 2019 - except for Same Deutz Fahr jumping up a place over JCB.

The market share data for 2019 was:

• 27.1% (3229 units) CNH (inc Case IH and New Holland)
• 26.5% (3157 units) JOHN DEERE
• 26.3% (3133 units) AGCO (inc MF, Fendt, and Valtra) 
• 6.6% (784 units) KUBOTA
• 3.8% (449 units) CLAAS
• 1.7% (208 units) SAME DEUTZ FAHR
• 1.6% (187 units) JCB
• 1.3% (154 units AGRI-ARGO (inc McCormick, Landini)

634 units sold by others (5.3%)