ARIENS PROMOTE DARREN SPENCER TO VP EMEA & ASIA

Ariens Company has announced several organisational changes to the international business, which they say are are aimed at "putting more focus on the specific needs of the international market in the long-term."

In a statement issued from their Brillion, Wisconsin HQ, Larry Weyers, President, Ariens Power Equipment said, “As we approach a new fiscal year, we have an opportunity to assess our business structure and make adjustments as part of our continuous improvement process.

"Ultimately we want to give the team control to develop the right products, for the right market, at the right time.”

In the United Kingdom, Darren Spencer has been promoted to Vice President - EMEA and Asia. Darren will have oversight and responsibility for all operations and business within Ariens UK and Ariens Scandinavia as well as developing business within Europe, the Middle East, Africa, and Asia.

Darren has been with Ariens Company (through the Countax acquisition) since 1990 and has held various positions within the company. He started as a Sales Assistant, and his career path has included roles as Operations Director, Director of Aftermarket and Distribution, General Manager for Australia and most recently as European Managing Director.

The company has also said it is reorganising its international business to have "solid line reporting relationships directly to the businesses which they support". Accordingly, this will see the leaders in areas such as the supply chain, HR, operations, sales and marketing report directly to Darren Spencer.

Additionally, John Horn has decided to announce his retirement at the end of the calendar year. During this transition, John will still partner with the Ariens UK and Ariens Scandinavia team and lead sales efforts. “We congratulate John on his upcoming retirement,” says Larry Weyers, “and thank him for his dedication and years of service with Ariens Company.”