The following organisations have confirmed their sponsorship of the 2018 Service Dealer Conference and Awards. We’d like to welcome them on board and thank them for their support and input.



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Kramp was founded in 1951 and like the industry, over time whilst it has developed and changed, so have we. Some things never change, like our commitment to you as a professional. We work hard to keep you and your customer going and to make each process as easy as possible.

Kramp is your essential business partner, offering your dealership:

  • Kramp Online Service – a dealer branded webshop giving your business extra revenue and offering you and your customers access to over 500,000 parts and accessories.
  • The Powered by Kramp retail concept - improving your retail sales with a Powered by Kramp showroom and marketing support
  • In-depth parts and commercial training to improve your customer service.
  • Software connections creating an incredibly easy ordering process.
  • Over 500,000 products with a brand to suit all of your customers’ needs.

We have the expertise and support to help you create sustainable growth with your customers. With Kramp it’s that easy.

Adele Gould UK and Ireland Marketing Manager says,

This years’ Service Dealer Conference aims to help dealers identify trends and needs in their marketplace. With the growth of intelligent technology impacting our industry at a phenomenal speed – this conference is essential for dealers wanting to understand, adapt and remain relevant to their customers”





Throughout the years the STIHL name has stood for revolutionary technology and innovative ideas. Now, over 90 years since our founder, Andreas Stihl, invented the first petrol-driven portable chainsaw, STIHL sells product in more than 160 countries globally and is the preferred choice of many professionals and domestic gardeners alike. STIHL GB is a wholly-owned subsidiary of the global STIHL Group. In Great Britain, STIHL products are available from more than 650 specialist Approved Dealers who offer expert customer service.

Simon Hewitt, Head of Marketing at STIHL GB says,

“STIHL is well-known for its history as the world’s leading petrol chainsaw manufacturer. To build on this history for the future, our continuing investment in Research and Development is essential. We are constantly innovating - not least in cordless battery technology - to deliver tools that meet the high standards of our specialist Approved Dealers, professionals and keen gardeners.”  





The Husqvarna Group is a global leading producer of outdoor power products and innovative solutions for forest, park and garden care. Established in Sweden in 1689, which makes 2018 our 329th year in business. Our product range covers petrol, battery and robotics for both domestic and professional users available exclusively through our authorised UK dealer network. Ken Brewster, Husqvarna UK Sales & Marketing Director says;

“Husqvarna UK are very pleased to be supporting the Service Dealer Conference and to be sponsoring the Garden Machinery Dealer of the Year award. Development of the Dealer channel is of key strategic importance for Husqvarna and for our industry.”




Etesia has been a part of the UK professional grounds machinery landscape for over 25 years. Throughout that time, we have become renowned as an innovator – bringing to market the world’s first direct ejection and integrated collection ride-on mower, as well as numerous other products. Today, Etesia boasts one of the best networks of green space maintenance equipment; it has become a key supplier of local authorities and landscape contractors throughout Europe, while acquiring an exceptional International dimension with operations in over 30 countries spread over five continents. Etesia is also the exclusive distributor in the UK and Ireland for the range of Pellenc battery-powered products. Les Malin, Managing Director of Etesia UK says: “Etesia UK is delighted to be sponsoring the 2018 Service Dealer Conference and Awards. With so many changes, we felt now was the right time to put something back into the industry. The dealer is so important for our future and there is no better way of supporting our dedicated and hard-working dealer network than this event.”




Honda is a leading global manufacturer of Power Products, with sales of more than 100 million units worldwide since it introduced its first, a general-purpose engine for agricultural equipment, in 1953. This year marks forty years since the launch of Honda’s first lawn mower, the HR21, which went on to enjoy global sales of 330,000 in its first seven years on the market. Further innovation was to follow when the brand launched the world’s first ATV, the ATC90, in 1970.

Today, Honda continues to relentlessly innovate, remaining firmly established as the world’s largest manufacturer of built-for-purpose ATVs and side-by-sides with the most comprehensive and diverse range on the market; and a leader in premium Lawn & Garden products with a range comprising robotic, pedestrian and ride-on lawn mowers, leafblowers, brushcutters, hedgetrimmers, tillers and portable generators.

For further information please visit www.honda.co.uk




Kubota UK is a market leading manufacturer of high performance machinery solutions, producing a diverse product range for the agricultural, groundcare and construction equipment industries. The company is also a world leader in the production of engines for Original Equipment Manufacturers and offers outstanding levels of aftersales services.

The company leads the way in tractor, groundcare and compact machinery excellence, producing solutions that deliver outstanding power and performance and excellent reliability. This is backed up by first class service and aftersales from a nationwide network of independent specialist dealers.

Based in Thame (Oxfordshire), Kubota UK is a subsidiary of the Kubota Corporation, a global business. Kubota Corporation’s mission is to support the future of the earth and humanity by contributing products that help the abundant and stable production of food, help supply and restore reliable water, and help create a comfortable living environment through its superior products, technologies and services.


Catalyst Compuyer Systems


Founded in 1989, Catalyst have been continuously developing and delivering software, systems and support services to dealerships across the UK and Ireland. We’ve been actively involved in the agricultural and horticultural trades for most of our history and have “in depth” industry experience.

Modular and scalable, Catalyst Platinum DMS is the proven solution for a wide range of businesses. From small start-up operations, multi-site franchise dealers to multi-national businesses Catalyst Platinum a very complete, integrated system to administer and manage dealerships. Powerful, flexible and above all reliable, encompassing all aspects of business operational and management activities. From workshop and field engineers, wholegoods sales, shop sales, accounts, e-commerce and web advertising, prospecting and much more.

We recognise that support and service are incredibly important aspects to our business. We do understand that businesses depend on us, so we genuinely strive to help our customers get the very best from our systems. We are very experienced in upgrading from other systems, most of the systems we install involve some level of data migration. Our aim is to minimise disruption and preserve the value of your data wherever possible. Our moto is “Your success is our priority” and we really mean it. Our success very much depends on your success. Our aim is to provide great systems, exceptional service and excellent value. We want your business to thrive.





The British Agricultural and Garden Machinery Association (BAGMA) www.bagma.com supports thousands of independent agricultural, garden and groundcare machinery dealers across the UK providing support and services to industry.

Are you ready to be a part of the UK’s biggest independent agricultural, garden and groundcare machinery dealers network? You’re entrepreneurial and independent but when it comes to business services, it’s important to spend the time negotiating low costs from good quality providers. That’s where BAGMA come in with big business benefits including; specialist insurance, preferential rates on card processing, free legal advice, specialist training and much more. See our full services list on our website bagma.com/services. BAGMA is a specialist division of the British Independent Retailers Association (bira), and as such our members benefit from a wide range of benefits and services only normally available to large organisations. BAGMA’s heritage goes back to its 1917 inception as the National Association of Agricultural Engineers and Implement Dealers, becoming BAGMA in 1972. We represent the interests of our members and industry by campaigning to improve the trading conditions for dealers within the UK, by working together with other industry partners and various government departments.




Most Ag and Groundcare dealers struggle with keeping their operation lean and organised, so Ibcos built software that puts all your dealership activities in one place, providing you with an easy way to manage your business. Thanks to the support of manufacturers and distributors across the UK, Ibcos Gold has earned its reputation as the number one recommended dealership management software.

“For the past 38 years, we’ve been helping dealers bring clarity and control to their dealership. We’re delighted to support this conference that gives dealers the opportunity to share best practices and improve business operation. Together, we’ll be able to drive the industry’s forward.”